The world is gradually evolving into a paperless society with digital media gaining prominence in advertising.
Digital media meets us everywhere: the LED display billboard in traffic, Your Apple wristwatch, Your smart phone, The smart TV, virtual reality, your favourite Lifestyle Blog site, audio books etc the list goes on and on.
Otherwise known as Emerging media, Digital media has registered itself as one disruptive innovation in today’s world of business and advertising. Unlike traditional media which is limited to a lot of factors such as audience segmentation, targeting, measurability, cost effectiveness etc, digital Media in advertising bases its foundation on consumer behaviour, psychology and measurable insights from the start of each campaign or sales funnel to the end. As a result of this, advertisers are able to run promotions at the right time to the right audience using the right platforms while monitoring each ad spend on a budget.
Digital media has also made advertising scalable. Small, medium scale enterprises and corporate businesses can now sell and deliver more products and services without sacrificing quality or cost as they meet the demands of their audience. Most businesses without a physical presence or office have also been able to reach their customers by just having an online presence. In essence, Digital media has simplified advertising and customer relations for businesses. The wider the audience, the easier and more effective it is to reach them at every point. A good example is the use of paid and organic media tools and platforms like Google SEM, SEO, Display ads, Meta , YouTube, E-commerce websites and the likes. Imagine targeting and retargeting that one lead till they convert into sales, all with the most minimal effort of tapping a button on your smartphone or laptop.
Time, the biggest currency, is better saved using digital media on the part of the consumer and then the business owner. Its convenience and ability to receive and get feedback, gives the consumer a lasting satisfaction. Consumers can easily make purchases online, leave feedback and at the same time track each unique transaction in real time.
On the advertisers end, the use of automated tools and platforms help improve productivity and save time. Imagine having to set up ads on various platforms or send out emails to customers on your mailing list, one by one when it can all be done at a single click.
Digital Media has come to stay. It is in fact the new normal. You might have stumbled or intentionally searched for this blog freely and conveniently without having to cross the streets, stroll down the hall of a library in search of a “Digital Media” article just for your use.
Here at Digibreed, we believe that the future of advertising is digital.
Want to effectively utilise the digital space as a business owner?