Pooplogg
Summary
Pooplogg is a sewage management company that deals in sewage removal and disposal, sewage system management and maintenance, with a purpose to achieve a green ecosystem. We were tasked with increasing brand awareness on digital platforms and lead generation.
We achieved a monthly 15% increase in the followership growth of all the social media channels across board. Also, we achieved a 20% increase on Return on Ad Spend (ROAS), with over 2,000 leads generated through our email marketing leads generation strategy on the website.
Our Roles
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Digital Product Strategy
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Social Media Strategy & Management
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Content Design & Development
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Paid Media
Challenges
The category in which Pooplogg belong to is fairly new to advertising. Also, Most players in this category only rely on referrals for business and contact.
Hence, the challenge is “how to sell the brand in a way that will be appealing to the audience?” Apart from this, the brand wants to revive the social media pages and grow their followership. Also, it wants to establish a consistent online presence; test the market to get a sense of opportunities for client acquisition within the Lagos metropolis.
Solution
We revamped the social media pages for Pooplogg, changed the look and feel of the pages to align with a cleaner earth and green initiatives. We deployed engaging and fun content around the brand’s key messaging, “a cleaner earth” on key social media channels (Instagram, Facebook, LinkedIn). We also amplified this messaging by deploying Google Display Ads on leading blogs and websites. We designed and developed a brand-new website for Pooplogg to ensure consistency across all digital channels.
We achieved a monthly 15% increase in the followership growth of all the social media channels across board. Also, we achieved a 20% increase on Return on Ad Spend (ROAS), with over 2,000 leads generated through our email marketing leads generation strategy on the website.