Extreme Manufacturing Nigeria Brand Awareness

Summary

Extreme Manufacturing Nigeria is a leading manufacturer of laundry and home care products, Extreme Manufacturing Nigeria Limited is currently involved in the production of detergents, bar soaps, bleaches, and liquid dishwashing liquids.

We recorded a 32% increase in reach numbers and an engagement rate of 7.18% which aided brand & ad recall.

Video view rate was over 68% with an average watch time of 40% in which our viewers watched to completion.

Our Roles

  • Digital Product Strategy
  • Social Media Strategy & Management
  • Content Design & Development
  • Paid Media

Challenges

To create awareness for Extreme Manufacturing Nigeria and reposition the Extreme product category as Top of mind for our consumers.

Solution

EXECUTION: WHAT WERE THE “HOT SPOTS” OF YOUR ACTIVITY?

Our execution was done solely on Meta to drive awareness for World Hygiene Day 2024 on handwashing. Our community on social media aided targeting of a niched audience who are health conscious and hygiene sensitive. Considering people on social media are in a discovery mood regarding new information about product launch, entertainment news and updates, creates an opportunity for discovery of the Extreme product variant. This puts them in the right mindset for our content/ad.


We then leveraged:

  • Story focused ads to immerse our audience through good messaging and creative tailored to good hygiene practices, while showcasing the Extreme product variants. This proved effective in our campaigns.
  • We deployed the creative assets on Facebook & Instagram using IG feeds, reels and stories & explore to drive visibility, optimizing assets for each placement. We promoted this for maximum reach and frequency.