At the centre of your social media marketing strategy is social media content writing. This is the writing you do across your digital communication channels. It includes writing captions for your products on tik-tok, story or reels on Instagram and long-form blogs and everything in between.
In this article, you will learn how to write content that will engage and then convert your readers 10 times your present level of engagement.
Before we begin, understand that when you write for social media, you are writing to strengthen your brand through customer engagement and conversion. Because of this, the success of your content is not based on the ‘sweetness’ of your sentences or the ‘big grammar’ you arranged. The success is based on the power of your sentences to elicit desired responses from your audience.
Now that you know this, let’s go ahead to look at some eight simple things that you can do to create magical engagement.
1. Specificity
Don’t seek to talk about every part of your business in a single post. Choose what is important and write it out as clear as your audience wants it. Avoid using words like best, many, more, great, faster, a lot. Words like these don’t mean anything. They lack the forcefulness to engage and convert your target audience. Instead use specific words that convey your offering as clear as crystal.
Lets see some examples:
i. We are the fastest dispatch riders in Lagos 😢
- We deliver anything within 30 minutes in Lagos. 🙂
ii. You can save lots of time when you use our machines. 😢
- Save up to 45 minutes when you use Techomint. 🙂
iii. Mink Juice contains fresh mangoes. 😢
- Mink Juice contains 55% fresh mangoes. 🙂
iv. We reply to your email fast. 😢
- We reply to your email within 2 hours. 🙂
There are numbers behind what you are offering, select the interesting ones and use them to impress your audience.
2. Face a direction
Never seek to communicate to everyone. Contents that target everyone converts no one. Everybody will not be your customer.
Discover who your audience is and fire those laser-sharp-contents appropriately. It will hit your readers at their irresistible pain points. The result is an engagement and if you do it long enough, it will convert them.
3. Make it Brief
Your audience knows exactly where to get good literature when they want to read. So, use punchy sentences where every word has earned its place. Remember, it is not about how flowy the sentences sound. It’s about its power to engage.
4. Clear CTA
A highly engaging post calls the audience to one task only. Do not ask your audience to click an outbound link when you have the main CTA at the end of your post. Your readers may not return to finish your post. Depending on your audience, be creative with your caption. Learn more, get more and the several other mores have been used too many times, tending to atrophy already. One more thing: ensure your CTA starts with a verb.
5. Simple to understand
Make your post simple to understand. Your audience does not have to be a baker to understand your post. Make your communication as easy as your audience requires them. Never forget, you are writing to and for them.
6. Value-Packed
Do not just promise your audience your offering, ensure you clip a proof to every claim you make. The internet is filled with claims of all intensities. Your audience will shy away from any trace of “What I ordered versus what I get”. Stack your post with proof that matches your claims and your audience will reward you with engagement and conversions.
7. Audience-focused
Focus on the readers, you are not writing for yourself. Do not write to show off your brand, write to pull the reader into your space by simply addressing your audience pain point. Even if your brand is the 8th wonder of the world, nobody cares until you make your content about them.
8. Attention Grabber
Start each post with an attention grabber. To do this, remember that your audience only flips through posts, so you will need something that will break their online surfing pattern. Jolt them out of routine.
There are several ways to do this, but let’s mention just two approaches:
- Start with an element of surprise.
- Start with an emotional promise.
Do you need help with your content and campaign related project? Contact Digibreed to:
- Create and publish content.
- Monitor engagement and mentions.
- Grow community of customers and influencers.
- Report and analyse your data.
- Execute creative advertising.