The world is gradually evolving into a paperless society with digital media gaining prominence in advertising. Digital media meets us everywhere: the LED display billboard in traffic, Your Apple wristwatch, Your smart phone, The smart TV, virtual reality, your favourite…
Although relatively new, the Software-as-a-Service (SaaS) industry has been making waves with a lot of vendors tapping into the many opportunities it has to offer. In this article, we will take a brief look at the industry, the benefits of…
Big Data and Marketing 6 Ways Big Data is Transforming the Marketing Industry 6 Ways Big Data is Transforming the Marketing Industry Big Data and Marketing 6 Ways Big Data is Transforming the Marketing Industry “73% of consumers expect companies…
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